Curriculum
10 Sections
98 Lessons
Lifetime
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Module 1: Introduction to SEO and Search Engines
10 Items
Understand WordPress, how it works, its benefits and how websites are built using this platform.
1.1
What is Search Engine Optimization (SEO)?
30 Minutes
1.2
Why is SEO important for businesses?
10 Minutes
1.3
How do search engines work?
10 Minutes
1.4
Understanding crawling, indexing and ranking
1.5
Organic search vs paid search
1.7
Introduction to Google’s ranking systems
1.8
Understanding search engine results pages (SERPs)
1.9
Types of SEO: On-Page, Off-Page and Technical SEO
1.10
Understanding search intent
1.11
White Hat, Black Hat and Grey Hat SEO
Module 2: Keyword Research and Competitor Analysis
12 Items
Learn how to choose a domain, set up hosting, connect your website and install WordPress.
2.1
What is keyword research?
45 Minutes
2.2
Types of keywords: Short-tail and Long-tail
45 Minutes
2.3
Understanding keyword search volume
2.4
Keyword difficulty and competition
2.5
Identifying search intent
2.6
Finding primary and secondary keywords
2.7
Using Google Keyword Planner
2.8
Keyword research using Google Search
2.9
Introduction to SEMrush, Ahrefs and Ubersuggest
2.10
Creating a keyword research plan
2.11
Competitor keyword analysis
2.12
Keyword mapping and clustering
Module 3: On-Page SEO and Website Optimisation
16 Items
Explore the WordPress dashboard and learn to manage pages, posts, media, users and website settings.
3.1
Complete dashboard overview (Copy)
10 Minutes
3.2
Posts and pages (Copy)
10 Minutes
3.3
Media library (Copy)
3.4
Categories and tags (Copy)
3.5
WordPress general settings (Copy)
3.6
Permalink settings (Copy)
3.7
User roles and permissions (Copy)
3.8
On-page SEO checklist
3.9
Optimising website pages
3.10
Introduction to Rank Math and Yoast SEO
3.11
Content readability and structure
3.12
External linking practices
3.13
On-page SEO checklist
3.14
Introduction to Rank Math and Yoast SEO
3.15
Optimising website pages
3.16
Content readability and structure
Module 4: Content SEO and Content Strategy
12 Items
Learn how to install themes and customise your website's layout, header, footer, menus and design.
4.1
Understanding content marketing and SEO
10 Minutes
4.2
Creating SEO-friendly website content
10 Minutes
4.3
Blog writing and content optimisation
10 Minutes
4.4
Understanding topic clusters and pillar pages
10 Minutes
4.5
Building topical authority
10 Minutes
4.6
Content gap analysis
4.7
Using AI tools for content research and optimisation
4.8
Content planning and editorial calendars
4.9
Featured snippet optimisation
4.10
Avoiding keyword stuffing and duplicate content
4.11
Understanding E-E-A-T
4.12
Content freshness and updating old articles
Module 5: Technical SEO
14 Items
Discover essential plugins and learn how to add features such as contact forms, SEO, security and backups.
5.1
What is Technical SEO?
10 Minutes
5.2
Understanding website architecture
15 Minutes
5.3
Website crawlability and indexability
5.4
XML sitemap creation and submission
5.5
Understanding robots.txt
5.6
Canonical tags and duplicate URLs
5.7
Technical SEO audit
5.8
Introduction to schema markup and structured data
5.9
Website speed optimisation
5.10
Core Web Vitals
5.11
Mobile-friendly website optimisation
5.12
HTTPS and website security
5.13
Identifying broken links and 404 errors
5.14
301 and 302 redirects
Module 6: Website Designing with Elementor
7 Items
Create professional website pages and landing pages using Elementor with an easy drag-and-drop interface.
6.1
Designing professional landing pages (Copy)
6.2
Creating responsive website layouts (Copy)
6.3
Adding images, headings and buttons (Copy)
6.4
Working with sections and containers (Copy)
6.5
Creating website pages (Copy)
6.6
Understanding Elementor interface (Copy)
6.7
Introduction to Elementor (Copy)
Module 7: Blog and Content Management
6 Items
Learn to create blog posts, organise website content, manage categories and publish engaging articles.
7.1
Organising website content (Copy)
7.2
Managing comments (Copy)
7.3
Creating website pages (Copy)
7.4
Adding images and media (Copy)
7.5
Managing categories and tags (Copy)
7.6
Creating blog posts (Copy)
Module 8: WooCommerce and E-commerce Website
7 Items
Build an online store using WooCommerce and learn product management, payment setup and order handling.
8.1
Introduction to WooCommerce (Copy)
8.2
Installing WooCommerce (Copy)
8.3
Setting up an online store (Copy)
8.4
Adding products and categories (Copy)
8.5
Managing product images and descriptions (Copy)
8.6
Setting up payment methods (Copy)
8.7
Shipping and order management (Copy)
Module 9: WordPress SEO
7 Items
Learn essential SEO techniques, optimise website pages, URLs, images and headings to improve search visibility.
9.1
Basic on-page SEO practices (Copy)
9.2
XML sitemap and indexing (Copy)
9.3
Heading structure (H1, H2 and H3) (Copy)
9.4
Image ALT text optimisation (Copy)
9.5
Optimising page titles and descriptions (Copy)
9.6
SEO-friendly URL structure (Copy)
9.7
Introduction to website SEO (Copy)
Module 10: Website Security, Speed and Maintenance
7 Items
Understand website security, backups, speed optimisation and regular maintenance to keep your website running smoothly.
10.1
Regular website maintenance (Copy)
10.2
WordPress updates (Copy)
10.3
SSL and website protection (Copy)
10.4
Image optimisation (Copy)
10.5
Website speed optimisation (Copy)
10.6
WordPress backups (Copy)
10.7
Website security fundamentals (Copy)
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