Overview
Curriculum
Instructor
FAQs
What You'll Learn in This Meta Ads Course
- Understand Meta advertising and how it works.
- Set up Meta Business Portfolio and Ads Manager.
- Create Facebook and Instagram advertising campaigns.
- Understand campaign objectives and ad formats.
- Research and target the right audience.
- Create engaging ad creatives and ad copy.
- Set campaign budgets and bidding strategies.
- Generate leads through Meta Instant Forms.
- Run WhatsApp advertising campaigns.
- Understand Meta Pixel and Conversion API.
- Track conversions and important advertising metrics.
- Optimise campaigns to improve performance.
Who Should Join This Meta Ads Course?
This course is suitable for:
Practical Projects
Throughout this Meta Ads course, you will work on practical advertising activities.
By the end of the training, you should be able to:
Start Learning Meta Ads Today!
Ready to understand Facebook and Instagram advertising? Join our Meta Ads Course and learn how to create campaigns, reach the right audience, generate leads and measure advertising results.
Build practical advertising skills and take your first step towards mastering paid digital marketing.
Enrol today and start learning Meta Ads!
Curriculum
- 12 Sections
- 91 Lessons
- Lifetime
Expand all sectionsCollapse all sections
- Module 1: Introduction to Meta Advertising6 ItemsUnderstand Meta Ads, Facebook and Instagram advertising, and how paid campaigns work.
- Module 2: Meta Business Portfolio Setup7 ItemsLearn to create and configure your business portfolio, advertising account and connected assets.
- Module 3: Understanding Meta Ads Manager6 ItemsExplore Ads Manager and understand campaign, ad set and ad-level structures.
- Module 4: Campaign Objectives and Ad Formats8 ItemsDiscover different campaign objectives and learn when to use different advertising formats.
- Module 5: Audience Research and Targeting8 ItemsLearn to identify, research and target the right audience using Meta targeting tools.
- Module 6: Ad Creatives and Copywriting8 ItemsCreate attractive ad creatives, write persuasive copy and develop effective calls to action.
- 6.1Understanding advertising creatives
- 6.2Creating effective ad headlines
- 6.3Writing engaging primary text
- 6.4Designing Facebook and Instagram ad creatives
- 6.5Understanding image and video ad formats
- 6.6Writing strong calls to action
- 6.7Using AI tools for ad copy and creative ideas
- 6.8A/B testing ad creatives
- Module 7: Budgeting, Bidding and Campaign Launch8 ItemsUnderstand advertising budgets, bidding strategies, placements and campaign publishing.
- Module 8: Lead Generation and WhatsApp Ads8 ItemsLearn to generate leads using Instant Forms and Click-to-WhatsApp campaigns.
- Module 9: Meta Pixel and Conversion API9 ItemsUnderstand conversion tracking and learn how Pixel and Conversion API measure website activities.
- 9.1What is Meta Pixel?
- 9.2How Meta Pixel works
- 9.3Installing Meta Pixel on a website
- 9.4Understanding standard events
- 9.5Setting up conversion tracking
- 9.6Introduction to Conversion API
- 9.7Browser events vs server events
- 9.8Testing events using Events Manager
- 9.9Understanding event matching and deduplication
- Module 10: Campaign Tracking and Performance Metrics8 ItemsMeasure advertising results using CPM, CPC, CTR, CPL, CPA and ROAS.
- Module 11: Campaign Optimisation and Retargeting8 ItemsImprove campaign performance, retarget interested audiences and scale successful ads.
- Module 12: Practical Meta Ads Projects7 ItemsApply your knowledge by planning, creating and analysing real-world advertising campaigns.
HooTute
2457 Students22 Courses
Yes. This course starts with the fundamentals of Meta advertising and gradually covers advanced campaign management and optimisation.
You will learn campaign setup, audience targeting, ad creatives, budgeting, lead generation, WhatsApp advertising, Meta Pixel, Conversion API and campaign optimisation.
A Facebook Page is generally required for running ads under your business identity. You can also connect an Instagram professional account to advertise on Instagram.
Yes. Meta Ads Manager allows you to create and manage advertising campaigns across Facebook, Instagram and other supported placements.
Meta Pixel helps track website activity and conversions, understand customer actions and measure advertising performance.
Yes. You will learn how to create lead generation campaigns using Instant Forms, website forms and WhatsApp advertising.
You can learn campaign setup and explore Ads Manager without spending on live advertising. However, running live campaigns requires an advertising budget.
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₹2,999.00
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