Curriculum
12 Sections
91 Lessons
Lifetime
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Module 1: Introduction to Meta Advertising
6 Items
Understand Meta Ads, Facebook and Instagram advertising, and how paid campaigns work.
1.1
What is Meta advertising?
30 Minutes
1.2
Facebook Ads vs Instagram Ads
10 Minutes
1.3
How Meta Ads work
10 Minutes
1.4
Understanding the Meta advertising ecosystem
1.5
Organic marketing vs paid advertising
1.6
Benefits of Meta Ads for businesses
Module 2: Meta Business Portfolio Setup
7 Items
Learn to create and configure your business portfolio, advertising account and connected assets.
2.1
Creating a Meta Business Portfolio
45 Minutes
2.2
Understanding Business Settings
45 Minutes
2.3
Adding Facebook Pages
2.4
Connecting Instagram accounts
2.5
Adding advertising accounts
2.6
Understanding user access and permissions
2.7
Payment methods and billing settings
Module 3: Understanding Meta Ads Manager
6 Items
Explore Ads Manager and understand campaign, ad set and ad-level structures.
3.1
Introduction to Ads Manager
10 Minutes
3.2
Understanding Campaign, Ad Set and Ad levels
10 Minutes
3.3
Navigating the Ads Manager dashboard
3.4
Understanding campaign structure
3.5
Creating and managing advertising campaigns
3.6
Drafts, publishing and campaign status
Module 4: Campaign Objectives and Ad Formats
8 Items
Discover different campaign objectives and learn when to use different advertising formats.
4.1
Understanding Meta campaign objectives
10 Minutes
4.2
Awareness campaigns
10 Minutes
4.3
Traffic campaigns
10 Minutes
4.4
Engagement campaigns
10 Minutes
4.5
Leads campaigns
10 Minutes
4.6
App promotion campaigns
4.7
Sales campaigns
4.8
Image, video, carousel and collection ads
Module 5: Audience Research and Targeting
8 Items
Learn to identify, research and target the right audience using Meta targeting tools.
5.1
Understanding target audiences
10 Minutes
5.2
Demographic targeting
15 Minutes
5.3
Location and age targeting
5.4
Interest and behaviour targeting
5.5
Custom Audiences
5.6
Lookalike Audiences
5.7
Retargeting strategies
5.8
Advantage+ Audience
Module 6: Ad Creatives and Copywriting
8 Items
Create attractive ad creatives, write persuasive copy and develop effective calls to action.
6.1
Understanding advertising creatives
6.2
Creating effective ad headlines
6.3
Writing engaging primary text
6.4
Designing Facebook and Instagram ad creatives
6.5
Understanding image and video ad formats
6.6
Writing strong calls to action
6.7
Using AI tools for ad copy and creative ideas
6.8
A/B testing ad creatives
Module 7: Budgeting, Bidding and Campaign Launch
8 Items
Understand advertising budgets, bidding strategies, placements and campaign publishing.
7.1
Understanding campaign budgets
7.2
Daily budget vs lifetime budget
7.3
Campaign Budget Optimisation
7.4
Ad Set Budget Optimisation
7.5
Understanding bidding strategies
7.6
Ad scheduling
7.7
Launching and reviewing campaigns
7.8
Placements and Advantage+ Placements
Module 8: Lead Generation and WhatsApp Ads
8 Items
Learn to generate leads using Instant Forms and Click-to-WhatsApp campaigns.
8.1
Understanding lead generation campaigns
8.2
Creating Meta Instant Forms
8.3
Choosing form types and questions
8.4
Lead quality and qualification
8.5
Connecting WhatsApp Business
8.6
Creating Click-to-WhatsApp ads
8.7
Understanding WhatsApp lead follow-up
8.8
Managing and analysing leads
Module 9: Meta Pixel and Conversion API
9 Items
Understand conversion tracking and learn how Pixel and Conversion API measure website activities.
9.1
What is Meta Pixel?
9.2
How Meta Pixel works
9.3
Installing Meta Pixel on a website
9.4
Understanding standard events
9.5
Setting up conversion tracking
9.6
Introduction to Conversion API
9.7
Browser events vs server events
9.8
Testing events using Events Manager
9.9
Understanding event matching and deduplication
Module 10: Campaign Tracking and Performance Metrics
8 Items
Measure advertising results using CPM, CPC, CTR, CPL, CPA and ROAS.
10.1
Understanding impressions and reach
10.2
CPM, CPC and CTR
10.3
Cost per lead (CPL)
10.4
Cost per acquisition (CPA)
10.5
Return on Ad Spend (ROAS)
10.6
Conversion rate
10.7
Frequency and engagement metrics
10.8
Understanding Ads Manager reports
Module 11: Campaign Optimisation and Retargeting
8 Items
Improve campaign performance, retarget interested audiences and scale successful ads.
11.1
Scaling successful campaigns
11.2
Retargeting website visitors
11.3
Managing campaign budgets
11.4
Optimising ad creatives
11.5
Improving audience targeting
11.6
Identifying underperforming ads
11.7
Analysing campaign performance
11.8
Retargeting people who engaged with ads
Module 12: Practical Meta Ads Projects
7 Items
Apply your knowledge by planning, creating and analysing real-world advertising campaigns.
12.1
Analysing and optimising campaign performance
12.2
Tracking conversions
12.3
Setting up a sales campaign
12.4
Running Click-to-WhatsApp ads
12.5
Creating a lead generation campaign
12.6
Running a website traffic campaign
12.7
Creating a brand awareness campaign
Meta Ads Course – Facebook & Instagram Ads Training
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